Description: This animated video introduces a character named Krista, her partner and her advisor with illustrated graphics to explain responsible investing.
Text: Ask an advisor: What is responsible investing?
Description: An illustration of the world with leaves draws into the frame.
Krista: My partner and I just adopted our first baby. We want to start saving for her future, while also investing in a better world for her to live in.
Description: Krista holds her newborn baby while talking on the phone in her living room. Her partner comforts her.
Advisor: Responsible investing is a way to make the world a better place while also helping you reach your financial goals.
Description: Cut to the advisor sitting in her office, talking through a headset. A laptop sits in front of her.
Advisor: It’s a way to invest in companies that show they care about society, the environment and their employees with the way they do business.
Description: Illustrations animate into frame: a skyscraper to represent companies, a group of people for society, a wind turbine for the environment and two people talking for employees.
Advisor: It also limits investing in companies with damaging or unsustainable business practices.
Description: The camera pans to eight pie graphs with investment graphics. The unsustainable investments get smaller.
Krista: But will I have to sacrifice performance?
Description: Cut to Krista on the phone.
Advisor: Most people don’t realize these investments perform just as well or better than traditional ones.
Description: Two line graphs appear, each labelled “Traditional” and “Responsible,” showing the same investment growth over time.
Advisor: If you believe in more sustainable products and businesses,
Description: The line from the “Responsible” graph continues and draws a world illustration into the frame.
Advisor: responsible investing could be for you.
Description: Cut to the advisor in her office.
Advisor: Let’s talk about how responsible investing can fit in your financial plan.
Description: The frame splits in half and Krista appears on the phone. She smiles.
Text “Let’s talk. Contact me today.” appears onscreen with a legal line: “Video produced by Canada Life. canadalife.com 1-204-946-1190”